Goldman Sachs: Marcus

The financial behemoth's first foray into the world of more traditional banks. (Savings accounts, personal loans, other plebeian offerings for the 99% masses.) In launching Marcus, GS sought to distance themselves from their reputation as old, stodgy, and safe. And we did most of it in camera, check out the making-of at the bottom.

CW Brian Eilbott
Dir. Nick Ball