Verizon
#FortyEight | Film/Social
The challenge was to revive Verizon's flagship but lagging brand, Droid, in a market dominated by iPhone and Samsung. So we created a campaign focused on the phone's only point of superiority: Its 48 hour battery. Executions ran on all media, with the centerpiece being a :90 film with Edward Norton that ran backwards, demonstrating phone features while detailing a crazy 48 hours. The spot quickly reached over 18 million organic YouTube views and even generated numerous requests to adapt it into a full-length feature. We got fist-bumps from Cannes, OneShow, AICP, and won mcgarrybowen's first-ever D&AD.
Teaser Trailer
To pre-hype the campaign, a spot devoid of product or branding ran on the season’s finale of the Walking Dead. Social media blew up - was it a new Edward Norton movie or part of the Walking Dead finale?