Nationwide needed last-second social content on a micro budget to promote their NFL partnership throughout the Playoffs. Shareable videos and gifs of super-fans delivering their dialogue to the famous seven syllable jingle were made. We'd write to specific key moments that occurred in the games on the weekend, then Monday morning, shoot on the sets in the basement of Ogilvy, to hit social media by Tuesday. Exhale.
CW Austin Hafer & Dan Isaacs